Pam’s Marketing Business Blog

Anyone in business surely has learned the importance of making sure their customers keep coming back for more. After all, 80% of your business comes from 20% of your customers – and no matter how many times you have heard that, it is always worth hearing again! Because of the fact that a small percentage of your customers keep you afloat, it is absolutely vital that you understand the best ways to keep these customers coming back for more, and then to also understand how to turn new customers into repeat customers.

A lot of businesses fail before they get any serious traction because they focus so much of their energy on gaining new customers before they ever take the time to focus on the customers who are coming back. New customers are certainly important, but they are not your main source of profit, and so they should not be your first priority.

Out of all the various ways by which you can keep your repeat customers happy, the best way is by finding out what they have to say. If you get to know your customers, you will be able to find out their opinions on different things you are doing with your business. If lots of customers like a certain aspect of your business, that aspect is in good shape; if a lot of them voice displeasure over an aspect, it is time to consider change. Although large businesses are unable to get to know their customers as individuals, there are still a lot of ways for them to “get to know” their customers; of course, good customer service is one way, but also consider having customer surveys and online response forms.

Once you have built a good foundation for keeping your current customers happy and loyal, you can begin to go after new customers. This is where advertising comes in handy, but the best way to keep these customers once they come to you is by creating loyalty! Again, if you are small, get to know each new customer who comes your way; in this way, you will not stay small for long! And large companies can ensure that new customers will keep coming back if they create a sense of community and of familiarity.

It is easy for businesses to fail, but if you learn how to keep customers coming back, it is just as easy to learn how to thrive as a business!

There are a lot of different ways to work from home, but even though most people think of “working on the computer” when they think of working from home, one great idea for working from home – especially if you enjoy children – is running a daycare center from your home. Even though this might seem like something that will be complicated, it is actually quite easy to run a daycare center from your home – as long as you are able to drum up a bit of business, and as long as you take a few simple steps.

If you are running a daycare center out of your home, the first thing you will need to make sure you do is set up your house in such a way that it is conducive to a daycare center – which means that you need to have everything (the cupboards, the closets, the stairs, the doors, and so on) in your house childproofed!

You also should not try to run a daycare out of your home if you do not live in a safe neighborhood; even though you will probably be able to drum up business even if you live in a neighborhood that is not great, you will be putting both yourself and the children in danger by doing this, which is an irresponsible thing to do!

Learn more about starting a daycare!

And of course, another big key will be taking steps to ensure that you don’t overextend yourself, and while you might start out wondering how on earth you are going to drum up business, it is quite likely that you will quickly find – especially because of the fact that your overhead will be lower, and that you can therefore offer better rates than other daycares – that you have no problem getting new children, and it will be important that you do not take on so many that you are unable to handle it!

If you enjoy children, running a daycare from your home can be a fun way to make money – and as long as you follow these tips, it can be a safe and successful way to make money as well!

Not only are you familiar with Dilbert as a member of the business world, but as a boss in the business world, you probably even think that Dilbert is sometimes funny. After all, it’s not as if these cartoons are making fun of you in any way, right? But then again, when you start to see Dilbert strips tacked up on your employees’ cubicle walls, it is easy to start second-guessing this self-assuredness. Even though it might seem silly or paranoid to consider that Dilbert has any effect on morale, it is also difficult to push from your mind those articles you read that, you know, said that Dilbert actually does have a negative impact on employee morale. And so, you finally face the question yourself: Are these cartoons negatively affecting employee morale?

First off all, one must remember that humor and laughter is good for morale. Certainly, these cartoons are posted on people’s walls because they induced a laugh, so this is a sign in the right direction.

The issue, of course, is that many of these cartoons induce laughs by poking fun at corporate culture. And it is difficult to keep your own self out of the specifics of this discussion when you see a cartoon on an employee’s wall that makes fun of the boss. The solution, however, might not be as simple as just banning the cartoons from people’s cubicles. After all, you are sure to make employees think you are completely out of touch with the way they feel if you make such a brash decision.

Don’t just order that all comic strips be taken down from office walls; instead, you ought to take the time to look at these comic strips yourself. The reason many of these strips are thought to be funny is because they make fun of the things that are wrong with corporate culture; if your employees think these strips are so funny, there is a chance that the problem does not lie with the comic strip itself. The problem might be a whole lot closer to home; perhaps the problem is with your company and the way it is run!

While some might think it is trivial to turn Dilbert into a topic of serious discussion, many businesses have, in fact, banned these cartoons from cubicle walls. Every boss wants to improve morale around the office, but instead of banning humor and hoping it will do anything but alienate employees, you should aim to improve employee morale by improving all the ways in which your business itself is run!